Hello there,
I'm Britton.


About Me

It's nice to meet you! There's a couple reasons you may be looking through my personal website. Either you're a client that came from Empac Design or you're a company that I submitted my information to and would love to work on your team. Whichever camp you came from, I appreciate you taking the time to learn a little more about me. Well, here's the scoop on what I'm all about:

I got into design back when I was a teenage race car driver. I jumped into a go-kart when I was 13 years old and absolutely loved it. Fortunately, I was good enough to make my way through the racing ranks into larger vehicles such as mini-sprints, sprint cars, and stock cars. I was good enough at racing that I've been invited to compete in the Red Bull Driver Search and test with a few race teams in California. However, none of the racing came cheap. I had to find ways to raise money for the racing team and the best way to do it was through sponsorships.

I didn't have the money to drop thousands of dollars on the Adobe suite, so I decided to pirate a version of Photoshop. I learned how to design my own decals, sponsorship package, tee shirts, and much more. Eventually, we bought a domain name and I started figuring out how to put together a website. Through my design efforts, I was able to effectively brand myself and earn sponsorships from companies such as Lexus of Bellevue, Northwest Motorsports, and others.

Eventually, the day came where I had to get a real job. I submitted one resumé to the Apple Store in Tacoma. I thought to myself "If I needed to earn money, I might as well try getting a job at a company I aspire to work for." I went through a rigorous interview process and got the job. While I was working at Apple, I continued working on design projects on the side through the alias Emerald Pacific Outfitters. EP Outfitters was created as an action sports brand that promoted northwest athletes and sold graphic tees and hoodies. If you look hard enough, there are still remnants of those "rebellious" designs I made back in the day. It's truly incredible how different my design aesthetic is now compared to how it was back then.

There's been a lot of changes over the last five years. EP Outfitters has turned into Empac Design, I was invited to a graphic and web design internship with Apple, and I've worked with some of the most amazing companies in the Pacific Northwest. At the moment, I'm finishing up my marketing degree at the University of Washington and looking for teams and companies to work with. In the long run, I see myself working towards a creative director, art director, or project management role. What makes me stand out compared to other folks in my field is that I have experience working on design projects, development projects, and marketing projects. This means I can communicate cross functionally and make sure the development folks are implementing our designs correctly, internal stakeholders have an understanding of what is going on, and designers feel like they're being heard and understood. I've seen so many companies silo all these teams and all it does is create conflict and slow down the project.

Well, that's a little about me! This website houses all kinds of work samples and projects for you to explore. The perk in learning about my experiences here is that I can be much more detailed about my process compared to what can be learned through a resumé. One page of cliff notes talking about my experience simply isn't enough. I hope you enjoy learning more about my experiences, projects, and little nuggets of information about me and things I love to do.

My Skills

There's all kinds of things and programs I am confident working with. There's the typical programs such as Word, Excel, and Powerpoint that I'm confident working with. Personally, I prefer working with Apple's version of the Microsoft suite. So I can make some great documents in Pages, spreadsheets in Numbers, and presentation decks in Keynote. In regard to the more advanced things, I feel confident working on design projects, development projects, marketing projects, or a mix of any and all of those mediums.


Design

I have a deep understanding of different design aspects including:

• Color Theory
• Composition
• Layout
• Iconography
• Typography


My projects usually fall within one of these categories:

• Advertising
• Branding
• Graphic Design
• Visual Design
• Web Design


I am confident working with these design programs:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Muse
• Sketch


Development

I'm experienced working and writing with front-end programming languages including:

• HTML5
• CSS3
• Javascript
• JQuery


I'm also capable of developing things in the back-end as well. The programming languages I can write in include:

• PHP
• Java
• Python


When developing websites, these are some of the tools I use to get things done:

• Adobe Dreamweaver
• Adobe Experience Design


I've also developed websites that have required a CMS or E-Commerce shop. Some of these platforms include:

• Wordpress
• Shopify
• SquareSpace


Fun Fact

I was initially a computer science major at the University of Washington. I was a year into the program when I was invited by Apple to be a graphic and web design intern in their IS&T Division in early 2016. After the internship, it was recommended to me by multiple project and program managers that I pursue marketing since I was effective in commuting between the design and development team.


Marketing

I'm experience with different aspects of marketing including:

• Advertising
• Branding
• Search Engine Optimization
• Social Media Marketing
• Strategy


Fun Fact

I am certified in Google Analytics. I passed the AdWords Fundamentals and Search exams to get my certification. The year before that, I earned my certification by passing the Display Ads exam.

Above Tapps Beach Growth Angry Rainier Summer Day in Cupertino California Sunset Ferris Wheel Colossal Sunset Sail Lake Tapps Green Pastures North End Jelly LA Nights Skyscapes Seattle Waterfront Tropics Stressed Quarters Rock House Vantage Point Sandy Shores Skyline Blvd Stanford
My Travels

I love traveling. There's multiple times throughout the year I love to get out and explore. With my trusty iPhone in hand, I get to work taking photos and documenting my travels. I usually bring the photos into Lightroom and start messing around with them. There's been so much love for the photos that I felt like it was necessary to throw them up on this website.

Experience


Empac Design
Freelance Visual Designer
October 2010 - Present
Lake Tapps, WA

Personal company I started to offer graphic design, web design, photography, videography, and marketing services for small businesses, actions sports teams, and non-profits in the northwest. Some of the things I've accomplished in my freelance work include:

• Designed marketing materials, filmed, and edited video for a bmx team that built brand identity and earned them a spot to talk with a sports anchor for a major northwest news channel.

• Designed branded materials and developed a digital strategy with a northwest nonprofit that strengthened their branding and aligned with key demographics.

• Designed marketing materials for a golfing nonprofit that increased brand engagement with their target audience and increased attendance of brand events.



Apple Inc
Graphic/Visual Designer
January 2016 - May 2016
Cupertino, CA

My primary responsibilities were to design and build product guides, internal communications, trainings, presentations, and a web-based app. I've also served in different roles outside the primary job scope to build a better understanding of my target audiences. Summary of all the roles I've participated in include:

• Graphic Designer for product guides, internal communications, presentations, and trainings that reached retail stores, project managers, program managers, and higher management.

• Designed and developed a web based app that optimized internal communications for cross functional teams.

• Collaborated with the User Experience team and attended UX research sessions to gather participant feedback, create and design solutions for emerging and reoccurring issues on particular web platforms.

• Conducted discovery research with retail store teams to get an understanding of their processes. The research was used to tailor communication and develop solutions that addressed major problems for retail stores.




Sales Specialist
May 2012 - October 2016
Tacoma, WA

My primary responsibility was to be a sale associate for the Apple brand. I also participated in roles that allowed me to design and create work templates for different teams in the store. Some of the things I did while I was working Apple Retail include:

• Represent the Apple brand on the sales floor and serve as an initial point of contact for customers coming into the store.

• Designed and built work and email templates that optimized the workflow for managers and internal teams.

• Collaborated with a high performing team of sales associates to achieve and exceed sales goals.

L2R Snowboards
Graphic/Visual Designer, Marketing
July 2011 - April 2015
Federal Way, WA

My primary responsibilities were to raise brand awareness, build relationships with key distributors and nonprofits, coordinate cobranding efforts with other small northwest companies, and collaborate with the L2R team to create, and roll out, engaging marketing campaigns. Some of the things I've accomplished while I was with L2R include:

• Building and maintaining relationships with key organizations including Sturtevant's, Movember, and Boarding for Breast Cancer.

• Created and rolled out engaging marketing campaigns resulting in a display at the SIA Tradeshow and a spot in the SIA Tradeshow guide for 2014 and 2015.

• Designed, programmed, and maintained the company website, online store, and social media channels.

• Developed a culture for giving back to the community, promoting local artists, and engaging with followers of the company.

• Narrowed the product line resulting in improved quality of snowboards, decrease in manufacturing costs, and doubled sales.

Projects

Hopesparks
Graphic Design, Digital Strategy
October 2015 - January 2016
Tacoma, WA

Donated time and resources to put together marketing materials such as rack card advertisements, business cards, and more. Connected with the marketing director and social media coordinator to create materials that aligned with brand and company standards and a marketing strategy for implementation.

The First Tee, South Puget Sound
Graphic Design
September 2015 - January 2016
Tacoma, WA

Donated time and resources to put together advertisements and flyers for various events for The First Tee including the 2015 US Open and the Harbottle Golf Classic. Connected with the Administrative Director and Executive Director to create materials that aligned with the marketing objectives of the organization while respecting brand and company standards set by The First Tee.

Feedback
Brady Brady Friedrich
Zalpha Exchange


I am extremely happy with the results of the design I've received from Emerald Pacific! I will continue sending any future business this direction!


Via Facebook
Jesie Jesie Holden
Hopesparks


I couldn't be more pleased with Britton's eye for design as well as his knowledge and professionalism. I would highly recommend him and am thankful for his partnership.


Via LinkedIn
Justin Justin Moore
L2R Snowboards


Britton has been a very huge help in the growth of our company. He works fast with great results. He is very knowledgable in many ways websites are designed. I would highly recommend him to anyone.


Via LinkedIn
Whitney Whitney Hillis
The First Tee SPS


Britton is a gifted graphic designer. He helped our organization by creating fresh designs for our annual tournament, general marketing material, and a year-end letter. While working with Britton, he has successfully maintained The First Tee visual look and feel while helping to advance the success of our events by creating eye capturing work. He listens, ask questions, and has the ability to grasp concept. Which in turn creates exceptional visuals. In addition, he is responsive, creative, and talented - all characteristics that I value while doing business.


Via LinkedIn
Mike Michael Burnam

I was hired at the same time as Britton, and spent 3 years as his peer. What always impressed me was his attention to detail and his wealth of knowledge. When understanding a customer's needs or a question from a peer, he would always take the time to make sure he understood the whole situation before jumping in with an answer. His tech knowledge is up there with the best of them, and could always simplify an answer to make it something that anyone could understand. Britton's dedication, knowledge, and attention to detail make him a great asset for any company.


Via LinkedIn
Jeff Jeff O'Haleck

One of Britton's best qualities is his attention to detail... Together we brought an effective re-branding strategy to a local pizza company that has since quadrupled its daily sales numbers... I really appreciated Britton's approach to marketing. He emphasizes getting an eye level view of a business and strives to gain a personal understanding of the business before making any recommendations or wholesale changes to a brand. In essence, he is someone you can count on to research the business personally, make lasting connections within your business, present information clearly and simply in dynamic presentations, and make recommendations tactfully with the efficacy of your brand as his first priority.


Via LinkedIn
Contact

That's the gist of what I'm all about. If you enjoyed reading through my story and experience, reach out to me and let's have coffee sometime. I would love to learn more about you, your journey, your team, and how I can possibly help you in the future.

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